Nike, and the brand it co-owns with Michael Jordan, has maintained its place in the sportswear world by partnering with prominent athletes. Among the many NBA players who co-own the brand with Michael Jordan, Zion Williamson stands out in particular. Jordan Brand’s collaboration with Zion Williamson is one of the most anticipated. Williamson has become one of the favorites of a new generation of NBA players, and he’s been in the news for his magical performances. In his NBA debut, he scored 17 points, the most points scored per minute by a player.
Adhering to the design philosophy of Arctic, the Zion 3 is designed for explosive flight, mainly suitable for players who grab rebounds, layups or block shots. the design of the shoe is closely related to zion’s personal experience. The story of Zion, who entered the league from Marion, South Carolina, is a microcosm of his way out.
The Jordan Zion 3 further deepens the relationship with the Pelicans star and releases his third signature shoe, the Jordan Zion 3. At the time of the joint debut, Jordan Brand released a fourth different shoe, including “Sanctuary,” “Mud Sweat” and tears,” “New Paint” and “Black and White.”
As one of them, the “Mud, Sweat, and Tears” iteration features galactic-inspired colors and a high-gloss mud graphic design that represents Zion’s otherworldly abilities and down-to-earth nature.
The upper features an emerald green base punctuated with red and blue ink to represent the dirt Zion walked out of. Zion’s signature “Z” logo features a raised TPU material that also aids in lateral containment. The shoe features a Formula23 embedded midsole with Zoom air pockets for responsiveness and crash protection. Sheer rubber chevron traction for speed and control backs the performance of the sole.