Nike, and the brand it co-owns with Michael Jordan, has maintained its place in the sportswear world by partnering with prominent athletes. Among the many NBA players who co-own the brand with Michael Jordan, Zion Williamson stands out in particular. Jordan Brand’s collaboration with Zion Williamson is one of the most anticipated. Williamson has become one of the favorites of a new generation of NBA players, and he’s been in the news for his magical performances. In his NBA debut, he scored 17 points, the most points scored per minute by a player.
Adhering to the design philosophy of Arctic, the Zion 3 is designed for explosive flight, mainly suitable for players who grab rebounds, layups or block shots. the design of the shoe is closely related to zion’s personal experience. The story of Zion, who entered the league from Marion, South Carolina, is a microcosm of his way out.
The Jordan Zion 3 further deepens the relationship with the Pelicans star and releases his third signature shoe, the Jordan Zion 3. At the time of the joint debut, Jordan Brand released a fourth different shoe, including “Sanctuary,” “Mud Sweat” and tears,” “New Paint” and “Black and White.”
Among them, Zion 3 “Fresh Paint” is inspired by Air Jordan 4. But unlike that, the theme of the series is Zion’s “Forge Your Own Journey and Path”.
The upper is finished in White, which matches the cement-splattered Gray midsole. The upper is based on 3D imaging of Zion’s last run in the mud, which was a meaningful inspiration. Materials with tactile ink and shades of gray represent the difficult and dangerous situations Zion encounters. Red lining and red Jumpman branding at tongue. Zion’s signature “Z” logo features raised TPU material, a design that aids in lateral containment. Special midsole cushioning helps absorb explosive forces and provides support and stability. The shoe also features the lowest stack height of any Zion signature shoe, which helps it feel close to the ground for controlled action. The sole is also engineered to include Zoom air pockets for responsiveness and impact protection. A clear rubber herringbone traction pattern that delivers speed and control backs the shoe’s performance.