Nike, and the brand it co-owns with Michael Jordan, has maintained its place in the sportswear world by partnering with prominent athletes. Among the many NBA players who co-own the brand with Michael Jordan, Zion Williamson stands out in particular. Jordan Brand’s collaboration with Zion Williamson is one of the most anticipated. Williamson has become one of the favorites of a new generation of NBA players, and he’s been in the news for his magical performances. In his NBA debut, he scored 17 points, the most points scored per minute by a player.
Adhering to the design philosophy of Arctic, the Zion 3 is designed for explosive flight, mainly suitable for players who grab rebounds, layups or block shots. the design of the shoe is closely related to zion’s personal experience. The story of Zion, who entered the league from Marion, South Carolina, is a microcosm of his way out.
The Jordan Zion 3 further deepens the relationship with the Pelicans star and releases his third signature shoe, the Jordan Zion 3. At the time of the joint debut, Jordan Brand released a fourth different shoe, including “Sanctuary,” “Mud Sweat” and tears,” “New Paint” and “Black and White”.Each Jordan Zion 3 colorway is rooted in the two-time All-Star’s upbringing.
Among them, the “black and white” color scheme was created based on Zion’s love. The sneaker is understated and impressive, without drawing unwanted attention, yet recognizable from a distance, just the way Zion likes it.
The upper is based on white, and the black ink material is splashed to complement the color. The sole orange design on the sole is an abstract expression of love. The cushioning design of the sole will not disappoint.