Earlier this year, UCLA guard Kiki Rice became Jordan Brand’s first NIL athlete and one of the first to try the Air Jordan 38 on the court. After this exposure, the Air Jordan 38 Fundamentals finally appeared in the public eye.
The shoe features a traditional-inspired colorway. The upper features a black mesh base. White leather serves as the overlay. Black knitted fabrics woven with different specifications occupy the rear half of the upper. Red accents on the inner tongue and outsole contrast the neutral upper. Jumpman badges appear on the tongue and heel. A multi-colored and translucent outsole completes the sole design and the Jumpman logo is embossed on the front and back of the shoe. There is an air cushion decoration in the heel, which plays the role of cushioning and shock absorption.