Nike, and the brand it co-owns with Michael Jordan, has maintained its place in the sportswear world by partnering with prominent athletes. Among the many NBA players who co-own the brand with Michael Jordan, Zion Williamson stands out in particular. Jordan Brand’s collaboration with Zion Williamson is one of the most anticipated. Williamson has become one of the favorites of a new generation of NBA players, and he’s been in the news for his magical performances. In his NBA debut, he scored 17 points, the most points scored per minute by a player.
Adhering to the design philosophy of Arctic, the Zion 3 is designed for explosive flight, mainly suitable for players who grab rebounds, layups or block shots. the design of the shoe is closely related to zion’s personal experience. The story of Zion, who entered the league from Marion, South Carolina, is a microcosm of his way out.
The Jordan Zion 3 further deepens the relationship with the Pelicans star and releases his third signature shoe, the Jordan Zion 3. At the time of the joint debut, Jordan Brand released a fourth different shoe, including “Sanctuary,” “Mud Sweat” and tears,” “New Paint” and “Black and White.”Each Jordan Zion 3 colorway is rooted in the two-time All-Star’s upbringing.
Among them, the introduction of the “Sanctuary” colorway pays tribute to the stained glass windows that surrounded him throughout the offseason with intricate details. Relating to the message that Zion has chosen to train surrounded by windows of various colors, the “Sanctuary” colorway pays homage to the place Zion has dubbed “The Sanctuary” for his behind-the-scenes regimen.
A structured, tactile print on the upper takes a backseat with a glossy sheer look, allowing the multicolor mesh base layer to glisten in the blur. A concentrated gradient of violet, teal, orange and bright pink tones on the upper represents Zion’s stained glass period. The sole and heel are combined in black, soaking up the sole, nubuck heel counter, tongue, laces, and lining in an inky black aesthetic. The logo on the heel adopts the overlay design of “Zion” letters to show the public’s vision in blue tones.