This Air Jordan 3 Retro is known as the “Grateful” edition. A collaboration beteween Nike and DJ Khaled that celebrates the producer’s career and the birth of his son, the DJ Khaled x Air Jordan 3 Retro ‘Grateful’ shares a name with DJ Khaled’s 2017 album. The Air Jordan 3 build emerges with University Red tumbled leather throughout the upper, accented by the signature elephant overlays on the toe and heel. A unique hang-tag reads ‘We the Best,’ with the same application on the heel, while the classic tooling includes visible Air.
The raging red Jays utilise the silhouette’s ‘Cement Grey’ elephant print for all the traditional Jumpman fans out there, while also featuring a little Khaled-ism – ‘WE THE BEST’ – on the heel. The collaboration also nods to DJ Khaled’s social media know-how by way of a list of requisite hashtags under the heel tab to ensure your personal brand stays on point.